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Publisher’s Note, 2020

In October of 2011, we published our sixth title, eager to share Luke Wroblewski’s expertise on a subject that our industry had been grappling with. With practical principles and immediately applicable techniques, Mobile First became essential to every designer’s toolkit—and transformed the way we work.

Change is constant in our industry, so it’s inevitable that various test cases and specifics within have become outdated or less potent. But the concepts and theory in Luke’s book remain foundational—and tried and true. That’s why we’re just as eager now, to make Mobile First available to read on the web. For free!