Luke Wroblewski is a product director at Google. He was formerly the CEO and cofounder of Polar and the Chief Product Officer and cofounder of Bagcheck. Luke is the author of three popular web design books (Mobile First, Web Form Design, and Site-Seeing: A Visual Approach to Web Usability) in addition to many articles about digital product design and strategy. He founded LukeW Ideation & Design, a product strategy and design consultancy. He is also a top-rated speaker at conferences and companies around the world, and a cofounder and former board member of the Interaction Design Association (IxDA).